A six-week cohort for speakers ready to stop winging it and start owning it. A speaker with one polished talk gets booked once. A speaker with a clear identity, deep expertise, and a bank of adaptable content gets booked repeatedly, and referred.
The Refinery is for speakers with some experience. You've been on stages, in rooms, at conferences. But you're unclear on your lane, inconsistent in your positioning, or building from scratch every time a booking comes. You have expertise. You need architecture. Bookers need to know three things: who you are, what problem you solve, and whether you can flex to fit their audience. Six weeks in the Refinery answers all three.
Each pillar is built on a SpeakEA2SY dimension, with your own assessment results as the lens. Getting booked isn't a separate module; it's woven through all four, and (Getting to) Yes carries it.
Who are you as a speaker? Not what do you speak about; what can only you say? You leave with a speaker identity statement you've claimed out loud.
The territory you own, the 3 to 5 problems you solve inside it, and a talk menu that flexes across keynote, breakout, and workshop without starting over.
Your ideal audience and your ideal booker are rarely the same person. Learn to see both, and position at the intersection of what you know and what rooms pay for.
A digital bank of anchor stories, data, frameworks, and callback lines, tagged and searchable, so no booking ever starts from a blank page again.
Weekly 90-minute live sessions in a small cohort, capped at 10 speakers. Every session runs the same anatomy: open, teach, work, calibrate, commit.
Who are you as a speaker? Your assessment becomes the group's shared language, and you draft the identity statement everything else builds on.
Draw the borders of the expertise you own, name your 3 to 5 problem spaces in the buyer's language, and draft your talk menu.
Ideal audience versus ideal booker, what rooms are actually paying for, and five real rooms where your expertise fits.
Build your story bank: anchor stories mined, tagged, and logged in a digital system you'll pull from for years.
The one-sheet that gets forwarded instead of filed, your 30-second answer to "what do you speak on?", and the plays that convert inquiries into bookings.
Live delivery of a segment built from your bank, aimed at a real room you intend to walk into, calibrated by a group that understands the work.
The Discovery Call: selling through your questions. And The Proposal + Pricing Your Expertise: converting the call into a signed yes at a fee that respects the work.
One assembled document, proof of the work and a tool you'll use for years: your refined identity statement, expertise map and talk menu, ideal audience and booker profiles, a working story bank, your one-sheet and outreach approach, all woven through with your SpeakEA2SY results as your personal communication lens. Your assessment is included as pre-work, so the Refinery starts with your pattern already on the table.
Cohorts are capped at 10 speakers and fill by conversation, not by cart. Tell us where you are in your speaking and we'll share the details and timing of the next cohort.
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